Lakeside 500, Old Chapel Way,
Broadland Business Park,
Norwich NR7 0WG 
01603 431740
Fax: 01603 431802

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Loveday & Partners Limited is authorised and regulated by the Financial Conduct Authority. (FCA no. 601756)
The information contained within this website is subject to the regulatory regime and is therefore primarily targeted at consumers based in the UK.
Registered in England & Wales no. 08478415
Registered company Address: Lakeside 500, Old Chapel Way, Broadland Business Park, Norwich NR7 0WG

The Financial Ombudsman Service settles individual disputes between consumers and businesses that provide financial services. They resolve disputes fairly and impartially, and have the power to put things right.


To contact the Financial Ombudsman Service please visit

Alex's Team

Adam Claydon

Adam joined Loveday & Partners as a Financial Planner in 2016, having originally entered the profession as a Mathematics and Marketing graduate. After several years of studying alongside his work with clients, Adam became a Chartered Financial Planner in September 2018. The range of qualifications achieved allows him to provide a holistic approach to planning; to help build a coherent, tailored financial strategy that can be developed alongside his client’s changing needs.

Outside of work, Adam is a keen football fan and a committee member of Wymondham Judo Club, having competed internationally in his youth.

Chartered Financial Planner

Sam Steward

Sam has worked in financial services since graduating with a degree in Accounting & Finance in 2014 and joined Loveday & Partners in 2018. He is qualified to Diploma level and is continuing to study towards Chartered status. Outside of work he enjoys rugby, traveling and keeping fit.

Financial Planner

Robyn Wardrop

Robyn began pursuing a career in Financial Planning following the completion of her degree in Mathematics, Accounting and Financial Management at Loughborough University. Robyn has completed the Diploma in Regulated Financial Planning and is now working towards achieving Chartered Status.

Robyn enjoys working with clients to build long term planning solutions that achieve their personal and financial goals. Outside of work Robyn has an interest in fine art and enjoys playing a variety of sports – including netball.

Financial Planner

Abi Golding

Abi joined Loveday and Partners in November 2015, coming from a background in financial services. She is currently studying towards her Diploma in Regulated Financial Planning and in her spare time enjoys travelling, reading and spending time with her family and friends.

Financial Planning Assistant

Claire Bardsley

Originally from Manchester, Claire worked in the insurance industry for 10 years before relocating to Norfolk in 2012. She enjoys long walks, visiting family, and spending time with her fiancé and young daughters Maisie and Erin.

Financial Planning Assistant

Sue Woodford

Sue joined Loveday & Partners in December 2010. She has gained significant experience in financial services over a number of years, holding positions with advisory firms in London and more recently Norwich. She is studying toward her Diploma in Regulated Financial Planning. Outside work she enjoys family life with her husband Matt and their young sons.

Financial Planning Assistant

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